LG OLED 77

The next-level visual detail with brilliant alpha 9 AI Processor Gen8

Our processor’s AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.

Brighter visuals with Brightness Booster

The alpha 9 AI Processor Gen8 and our new light boosting algorithm deliver brighter visuals.

Perfect Black & Color whether it’s bright or dark, only with LG OLED TV

Perfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast. Also has earned UL eyesafe verification for a more comfortable watching experience by reducing blue light emissions.

Perfect Color

100% Color Volume and 100% Color Fidelity certified. Enjoy accurate, vibrant colors even in sunlight or dark environments.

Before you order

Check the exact model and listed specifications before ordering. Choose delivery or scheduled collection at checkout; your order page shows the estimated date.

Key features

• 77-inch OLED 4K Display – Large premium screen with sharp details and cinematic viewing experience.
• OLED evo Technology – Self-lit pixels deliver perfect blacks, high contrast, and rich colours.
• 4K Ultra HD Resolution (3840 × 2160) – Provides clear and highly detailed picture quality.
• 120Hz Refresh Rate – Provides smoother motion for movies, sports, and gaming.
• Pixel Dimming & Perfect Black – Produces deeper blacks and realistic contrast.
• AI Picture Pro – Automatically improves image clarity and quality.